Ways To Improve Your Restaurant's Curb Appeal

As a business, your restaurant starts attracting customers from the inside out. Even if your food is great, if your restaurant's exterior leaves something to be desired, potential customers may pass you over for other choices nearby.

If you're hoping to upgrade your restaurant's exterior, here are some ideas to consider.

1. Add Awnings

When you think of awnings, you might think of the outdated striped vinyl from the 60's. However, modern awnings can have a sleek, together look that draws the eye. For example, if you have a Greek restaurant, you might add a broad awning that runs the length of your restaurant, printed with your restaurant name in a sophisticated font. You could choose a classic navy blue to reflect the tones that come with Greek culture.

Smaller, fabric awnings can be a nice way to give a design cohesion to each window as well. You can also use broad awnings as shade for outdoor seating. Make sure the awnings all match, and use high-quality treated fabrics to prevent fading. Avoid patterns that can easily go out of style. Bold basics are the safest choices. 

2. Pressure Wash and Paint the Exterior

If you have an exterior of brick, stucco, or even metal or wood siding, spruce up the exterior by giving it a wash. You might hire a construction company to do this for you, because it can be easy to damage exterior finishes with pressure washing if you try to do it yourself. 

After the exterior is clean, you can add a new coat of paint. Choose a modern tone, and don't be afraid to be different. For example, the Greek restaurant with blue awnings would look clean and inviting with a bright white exterior. Other colors that might convey a different, more subdued tone include sandy grey, dark tan, or even olive or sage green. 

New paint emphasizes the clean lines, and it covers up signs of age. Cracks in stucco or chipped and peeling paint instantly make a restaurant look a little less inviting and well-kept. 

3. Add Extras

Now you need a way to further stand out as people pass you by on the sidewalk. Consider some of the following ideas:

  • Exterior lighting. You don't want to be passed over in the evening because your exterior is not lit well. Consider stringing bistro lights from awnings, and don't forget to install feature lighting to illuminate signs and outdoor eating spaces. 
  • Potted plants. Potted plants are easier to maintain than flower beds. Fill in dirt areas with tasteful rocks, and then place buckets, barrels, or rectangular planters near the entrance or outdoor seating areas. Flowers for the planters can be easily replaced each season, and you won't have to worry about pulling weeds.
  • Feature pieces. Along with lighting, fresh paint, and flowers, you want to add some memorable focal point to the front of your restaurant. For the Greek restaurant, you might consider an inlaid mosaic made from broken glass pieces. You could even add a Greek statue if you really want to make a statement.
  • An element of motion. You might consider some sort of water feature to add some movement to the visual effect. A bubbler or small fountain tucked away somewhere leaves a pleasing, calming sound for outdoor diners. 

Adding a few extra features to your exterior helps to draw the eye. If your lighting and decor choices are well-picked, people will feel a pull toward wanting to try your food and service. With the above tips, you can make your restaurant just as appealing as a beautifully prepared dinner plate. For more information, visit sites like http://www.myawningguy.com/.

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